Atmos
Identity Design
Atmos produces photogrammetry drones which survey the ground capturing images and high quality geospatial data with market leading accuracy and precision.
An adventure–outdoor–explorer aesthetic encapsulates the Atmos brand identity design, providing a relatable foundation to the users of Marlyn; a distinctly outdoor utilitarian product. Supporting elements include map grid lines, topographic patterns, technical typography and an earthy colour palette inspire by nature.
The Atmos colour palette consists of muted, earthy tones, collected from the natural environment. These colours were chosen to reflect the core purpose of the product in capturing aerial photography of both natural and manmade formations. Slate, Moss, and Water form the core palette, with the remainder secondary.
Colours of Earth
