Livv. Immigration specialists aim to ‘bridge the gap’. To immigrate is to pack your life into boxes, to build a new bridge, and to shift your life from one point to another. To visualise this we took the ‘i’ from the word mark and we packed it up and repurposed it, using the ‘pre-existing’ to create a new form; a symbolic bridge to take people from here to there. Orange was used as a beacon of hope, a symbol of energy and life.